The 10 - Weeks Curriculum

1. 1. Digital Landscape
   2. Traditional vs. Digital Marketing
   3. Digital Channels
   4. Audience Research
   5. Competitive Research
   6. Industry Research
   7. SMART Objectives
   8. Social Listening
   9. The Buyer Journey
   10. AI in Digital Marketing
   11. Overview of AI and its impact on marketing strategies

   Cost – 100,000/=

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1. Content Alignment
2. Content Strategy and Planning
3. Content Management Systems
4. Content Audits
5. Content Calendar
6. Consumer Profiles
7. Content Formats
8. Content Seeding
9. Content Marketing Metrics
10. AI in Content Marketing
11. Personalization algorithms for tailored content delivery

Cost – 200,000/=

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1. Key Terminology
2. Social Media Platforms
3. The Benefits of Social Media Marketing
4. Social Media Metrics
5. Tools and Analysis
6. AI in Social Media Marketing
7. AI analytics for social media performance reporting
8. Chatbots for customer interaction and engagement
9. Sentiment analysis tools for brand monitoring

Cost – 300,000/=

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1. The SEO Landscape Today
2. SEO and Personalization
3. SEO and Localization
4. The Impact and Uses of Social Media in SEO
5. How Search Engines Work
6. Keyword Analysis
7. On-page and Technical SEO
8. Off-page SEO
9. Algorithm Updates
10. The Use and Purpose of Inbound Links
11. AI in SEO
12. AI tools for keyword research and content recommendation

Cost – 600,000/=

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1. The Process of PPC
2. PPC Campaign Setup
3. PPC Campaign Management
4. Targeting in PPC
5. Smart Bidding & Bidding Strategies
6. Keyword Planner
7. Setting Up and Managing Extensions
8. Landing Pages and PPC
9. Audience Lists in PPC
10. Match Types in PPC
11. Conversion Tracking in PPC
12. PPC Reporting
13. AI tools for creating creatives & ad copy optimization

Cost – 500,000/=

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1. Key Concepts, Benefits, and Value
2. Key Advertising Platforms
3. YouTube Channel Setup
4. Video Best Practices
5. Ad Buying Mechanisms
6. Google Display Network Types – Google Display &
7. Social Media Paid ADS
8. Targeting Types
9. Audience Targeting
10. Contextual Targeting
11. Ad Formats and Sizes
12. Responsive and Non-Responsive Ads
13. Cross-Channel Ad Linking
14. Remarketing
15. Bidding Strategies
16. Measurement and Optimization
17. AI in setting up campaign

Cost – 300,000/=

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1. Key Concepts in Email Marketing
2. Frameworks for Email Marketing
3. Planning an Email Marketing Campaign
4. Email Marketing and Sales Integration
5. Email Writing and Design
6. Database Management
7. Tools and Tactics in Email Marketing
8. Creating Effective Email Marketing Campaigns
9. Gateway Pages and Data Capture
10. Digital Sales Messaging
11. Positioning
12. Testing and Optimization
13. Marketing Automation
14. AI in Email Marketing
15. AI for personalizing email content and timing
16. Intelligent segmentation based on user behavior

• Automated A/B testing for optimizing email campaigns

Cost – 300,000/=

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1. Design Principles and Website Copy
2. Mobile First Design
3. SEO and UX
4. Best Practice in UX Design
5. UX and UI Design, Benefits, and Principles
6. A/B Testing
7. User Testing Panels
8. Key Optimization Performance Factors
9. Implementing Optimization
10. Website Monitoring
11. Evaluation Tools
12. AI in Website Optimization
13. AI for user experience testing and heatmap analysis
14. Personalization engines for dynamic website content
15. AI tools for continuous performance monitoring and improvement

Cost – 300,000/=

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1. Web Analytics Fundamentals
2. Reporting Terminology
3. Benefits and Limitations
4. Account Setup
5. Campaign Types
6. Audience Acquisition
7. Settings and Filters
8. Goals, Funnels, and Trends
9. Linking Google Analytics with Other Tools
10. Events and Conversion Reports
11. Tracking Code Implementation
12. Multi-Channel Reporting
13. Custom Reporting, Annotations, Custom Segments
14. AI in Analytics
15. Predictive analytics for forecasting user behavior
16. AI tools for automated data insights and reporting

Cost – 300,000/=

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1. Power of AI Tools
2. Digital Strategy Fundamentals
3. Strategy Components and Framework
4. Strategy Purpose
5. Strategy Research
6. Resource Mapping
7. Budget Planning
8. ROI and Success Metrics
9. Setting KPIs
10. Forecasting
11. Developing a Creative Strategy
12. Executing a Digital Marketing Strategy
13. Communicating a Digital Marketing Strategy
14. AI in Digital Marketing Strategy
15. AI-driven market research tools for data analysis
16. Role of AI in enhancing customer experience and engagement strategies

Cost – 300,000/=

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