Advanced Digital Marketing Course

    1. Master Digital Marketing fundamentals & strategy
    2. 10 Weeks comprehensive training
    3. Hands-on projects & industry case studies
    4. Master marketing capabilities with applied AI tools
    5. Coached by experienced Industry Digital Marketing experts

The 10 - Weeks Curriculum

Module 1: Digital Marketing Foundations

    1. Digital Landscape
    2. Traditional vs. Digital Marketing
    3. Digital Channels
    4. Audience Research
    5. Competitive Research
    6. Industry Research
    7. SMART Objectives
    8. Social Listening
    9. The Buyer Journey
    10. AI in Digital Marketing
    11. Overview of AI and its impact on marketing strategies

    Cost – 100,000/=

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Module 2: Brand & Content Marketing

  1. Content Alignment
  2. Content Strategy and Planning
  3. Content Management Systems
  4. Content Audits
  5. Content Calendar
  6. Consumer Profiles
  7. Content Formats
  8. Content Seeding
  9. Content Marketing Metrics
  10. AI in Content Marketing
  11. Personalization algorithms for tailored content delivery

Cost – 200,000/=

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Module 3: Social Media Marketing

  1. Key Terminology
  2. Social Media Platforms
  3. The Benefits of Social Media Marketing
  4. Social Media Metrics
  5. Tools and Analysis
  6. AI in Social Media Marketing
  7. AI analytics for social media performance reporting
  8. Chatbots for customer interaction and engagement
  9. Sentiment analysis tools for brand monitoring

Cost – 300,000/=

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Module 4:Search Engine Optimization (SEO)

 

  1. The SEO Landscape Today
  2. SEO and Personalization
  3. SEO and Localization
  4. The Impact and Uses of Social Media in SEO
  5. How Search Engines Work
  6. Keyword Analysis
  7. On-page and Technical SEO
  8. Off-page SEO
  9. Algorithm Updates
  10. The Use and Purpose of Inbound Links
  11. AI in SEO
  12. AI tools for keyword research and content recommendation

Cost – 600,000/=

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  1. The Process of PPC
  2. PPC Campaign Setup
  3. PPC Campaign Management
  4. Targeting in PPC
  5. Smart Bidding & Bidding Strategies
  6. Keyword Planner
  7. Setting Up and Managing Extensions
  8. Landing Pages and PPC
  9. Audience Lists in PPC
  10. Match Types in PPC
  11. Conversion Tracking in PPC
  12. PPC Reporting
  13. AI tools for creating creatives & ad copy optimization

Cost – 500,000/=

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Module 6: Display and Video Advertising Techniques

  1. Key Concepts, Benefits, and Value
  2. Key Advertising Platforms
  3. YouTube Channel Setup
  4. Video Best Practices
  5. Ad Buying Mechanisms
  6. Google Display Network Types – Google Display &
  7. Social Media Paid ADS
  8. Targeting Types
  9. Audience Targeting
  10. Contextual Targeting
  11. Ad Formats and Sizes
  12. Responsive and Non-Responsive Ads
  13. Cross-Channel Ad Linking
  14. Remarketing
  15. Bidding Strategies
  16. Measurement and Optimization
  17. AI in setting up campaign

Cost – 300,000/=

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Module 7: Components and E-Mail Marketing

  1. Key Concepts in Email Marketing
  2. Frameworks for Email Marketing
  3. Planning an Email Marketing Campaign
  4. Email Marketing and Sales Integration
  5. Email Writing and Design
  6. Database Management
  7. Tools and Tactics in Email Marketing
  8. Creating Effective Email Marketing Campaigns
  9. Gateway Pages and Data Capture
  10. Digital Sales Messaging
  11. Positioning
  12. Testing and Optimization
  13. Marketing Automation
  14. AI in Email Marketing
  15. AI for personalizing email content and timing
  16. Intelligent segmentation based on user behavior
  • Automated A/B testing for optimizing email campaigns

Cost – 300,000/=

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Module 8: Website Optmization and Its Crucial Elements

  1. Design Principles and Website Copy
  2. Mobile First Design
  3. SEO and UX
  4. Best Practice in UX Design
  5. UX and UI Design, Benefits, and Principles
  6. A/B Testing
  7. User Testing Panels
  8. Key Optimization Performance Factors
  9. Implementing Optimization
  10. Website Monitoring
  11. Evaluation Tools
  12. AI in Website Optimization
  13. AI for user experience testing and heatmap analysis
  14. Personalization engines for dynamic website content
  15. AI tools for continuous performance monitoring and improvement

Cost – 300,000/=

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Module 9: Google Analytics

  1. Web Analytics Fundamentals
  2. Reporting Terminology
  3. Benefits and Limitations
  4. Account Setup
  5. Campaign Types
  6. Audience Acquisition
  7. Settings and Filters
  8. Goals, Funnels, and Trends
  9. Linking Google Analytics with Other Tools
  10. Events and Conversion Reports
  11. Tracking Code Implementation
  12. Multi-Channel Reporting
  13. Custom Reporting, Annotations, Custom Segments
  14. AI in Analytics
  15. Predictive analytics for forecasting user behavior
  16. AI tools for automated data insights and reporting

Cost – 300,000/=

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Module 10: Digital Marketing Strategy

  1. Power of AI Tools
  2. Digital Strategy Fundamentals
  3. Strategy Components and Framework
  4. Strategy Purpose
  5. Strategy Research
  6. Resource Mapping
  7. Budget Planning
  8. ROI and Success Metrics
  9. Setting KPI
  10. Executing a Digital Marketing Strategy
  11. Communicating a Digital Marketing Strategy
  12. AI in Digital Marketing Strategy
  13. Role of AI in enhancing customer experience and engagement strategies

Cost – 350,000/=

ENROL NOW

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