Free Online Marketing Courses
Get a job in Digital Marketing (with no experience) By Semrush Academy
The demand for digital marketers in Uganda and all over Africa is growing, and there are so many exciting career opportunities to explore. But how do you get your first job with no prior experience?
Check out this free course to equip yourself in Digital Marketing space.
Google Digital Garage: Fundamentals of Digital Marketing: By Google
Do you want to learn the basics of digital marketing? Check out Google’s 40-hour course covers how to plan your online strategy, Google ads, social media and number of other fundamentals tools in digital space. It’s the perfect course if you’re just starting in the industry as it’s recognised by a vast amount of employers
Ecommerce Training Course: By Hubspot Academy
If you want to learn all about ecommerce strategies so you can attract, engage, and delight customers, this course might be for you. Aimed at ecommerce marketers and those interested in inbound marketing, it spans over 4 lessons and 3 quizzes.
Google Analytics Certification: By Google
If you’re a digital marketer, you have heard of Google Analytics. Mainly used for tracking conversion rates, online customer behaviours and campaign traffic, it’s essential platform to learn as a marketer. From Google Analytics for Beginners to Google Tag Manager Fundamentals, there’s a variety of courses to try.
Social Media Marketing Courses
How to Build Your Social Media Marketing Strategy: By Udemy
A successful social media strategy is key for growth, but where do you start? Join social media experts at Udemy to train you on what an effective strategy looks like, how you can build one, and why this is important. We know that social media is unpredictable, so this covers how to set achievable goals and why you may want to adjust these over time.
How to Create a Social Media Campaign Course: By Future Learn
Do you want to know how to plan and launch successful social media marketing campaigns? This Future Learn course will help you discover different components of a social media campaign and how to measure your success. Also, it explores both paid and organic social media marketing.
Facebook Blueprint Courses: By Meta
Facebook is among the biggest platforms in Africa, so why not become a Meta Certified Professional? There are a variety of Blueprint exams to set yourself apart from other digital marketers, including the Digital Marketing Associate course. All of the courses are free, with a fee of around $150 for the certification. But, it’s worth it to become certified by one of the biggest companies in the world!
Search engine optimisation (SEO) courses
SEO Basics Course: By Moz
Learn the basics of Search Engine Optimisation with the Moz SEO Basics course which includes hours of video footage for you to enjoy. Dive into the six core components of SEO including link building, SEO strategy and keyword research. This is perfect foundation for as you start understanding SEO and later advance to AI SEO, check it out today.
SEO Made Simple Step-by-Step Guide: By Neil Patel
SEO is complex for even those in the digital industry who specialise in it. Neil Patel is a key digital marketer in the YouTube world who has written down his tips and tricks of SEO in this guide. While it’s not a course, his guide is great for anyone looking for guidance.
SEO for Beginners Course: By Yoast
SEO is a critical part of any digital marketing strategy in this competitive online world and if you’ve never considered venturing out into it, you should take this Yoast course. Yoast is a WordPress plugin too, so if your website (or blog) uses WordPress, you’ll be familiar with the best practices for good SEO. Take this course to further understand how Google works and the best practices for SEO.
SEO for Shopify and Ecommerce Websites: By Udemy
Learn about SEO for Shopify and ecommerce websites. The course is only a short one, just under 2 hours of content. However, it’s still a great way to understand the basic SEO tools everyone should be used as well as information about backlinks, optimising your collection pages and how to eliminate 404 errors.
SEO Training Course: By ahrefs
This beginner friendly training course focuses on the fundamentals of SEO and how to apply these. This course covers keyword research, on-page SEO, link building, and the basics of technical SEO.
Copywriting and content marketing courses
Advanced Content Marketing: By Semrush Academy
Learn from marketing experts the behind the scenes process for growing a successful blog.
This free course walks you through the steps for growing your blog using cutting edge strategies, tactics, and techniques that are working great right now.
Content Marketing Course: By Hubspot Academy
Learn more about content marketing with this Hubspot course. It gives you the ability to become a stronger, and more strategic content marketer, as well as the knowledge to write content that will rank on Google. It’s suitable for all different types of content marketers, from beginners to experts. The course is a great way to add to your current knowledge and learn some new and exciting stuff around content.
Email marketing courses
An Introduction to Email Marketing: By Hubspot Academy
Fancy getting a Hubspot certification to say you’ve mastered the basics of email marketing? This course will teach you how to create an email marketing strategy that can grow and scale with any business. It also covers the basics of segmentation and how to build a huge email list. The duration is just over 3 hours with 11 lessons. So, sit down with your favourite hot drink and get learning!
Fundamentals of Email Marketing: By Mailerlite
If you’re curious about email marketing, this MailerLite course can help you kickstart killer campaigns. With a combination of video and written content, you’ll learn all about designing newsletters, email automation, growing your email list and much more. The course can be completed at your own pace, so complete it within your own time. Email marketing popularity grows every day, so make sure you’re up-to-date!
Email Marketing Made Easy for Beginners: By Udemy
Email marketing is a tried and tested method that can help increase brand awareness and loyalty. If you want to understand the basics of email marketing then this could be the course for you! This course includes an introduction to email marketing before going onto cover how to get started, write engaging emails, launch your first campaign and more.
Basic coding and graphic design courses
Learn Basic HTML Course: By Codecademy
Many content and SEO roles will require you to have a basic understanding of HTML. This free course by Codecademy is sure to give you that necessary knowledge. HTML is the foundation of all web pages, knowing how it works and feeling confident with HTML (on a basic level) is a great skill to add to your CV. This course is around 9 hours, with lots of interesting information to play around with.
Canva Design Courses: By Canva
Many content marketers will be familiar with Canva for simple design and content creation. Canva has a number of free courses and tutorials available to help you improve your design skills and make the most out of using the tool in your marketing!
Paid social courses
Start Advertising From Your Page: By MetaBlueprint
This informative course by Meta Blueprint will teach you how to promote your business with Facebook ads. You’ll be able to explore available ad formats and learn how to measure ad performance!
Getting Started on TikTok Ads Manager: By TikTok Academy
Looking to launch your first paid activation on TikTok? Then this course by TikTok Academy is for you. In this course, you’ll get familiar with the advanced suite of tools and solutions within TikTok Ads Manager (TTAM) that will help you create targeted ads and launch successful campaigns.
Advertising on LinkedIn By LinkedIn Learning
LinkedIn ads are highly-targeted social ads that offer a unique opportunity to build brand awareness and drive traffic to your website. Join instructor AJ Wilcox as he digs into LinkedIn ads, providing practical strategies that can help you make this powerful platform work for you.